Directional Motivation offers coaching options for individuals and groups. Click on the coaching link to learn more.


Over the past 15 years, I have found Russ Hovendick to be a blessing in my life. We first met during my initial career search out of college. From the very beginning, his main concern was always what was best for my family and I. That concern quickly and easily turned into a lifelong friendship. Over the years, Russ has been there for me countless times as a "career" coach. He helped me transition through my own life experiences of working in company management, to being a business owner, and through to public service. Through it all, it has been his unique gift of being a "life" mentor that has meant the most. In this fast paced world of ever present distractions, Russ has been a grounding rod for me and for countless others across the country and around the globe. I hardly believe that a "thank you" can adequately cover my appreciation of him and his positive influence on my career and life. Russ - thank you.

Lucas L. Director of Agricultural Development at South Dakota Department of Agriculture